In smaller communities, the buyer may have to purchase from local merchants. This is often due to limited options available in such areas. Let's break down the reasoning behind this statement:

1. Limited Market: Smaller communities typically have fewer businesses and stores compared to larger cities. This means that the variety of products and services is often reduced.
2. Support for Local Economy: Buying from local merchants helps to support the local economy. When residents purchase goods from nearby stores, they contribute to the financial health of their community.
3. Accessibility: In many cases, local merchants are more accessible to residents, as they are often located within the community. This can make it easier for buyers to find what they need without having to travel long distances.
4. Personalized Service: Local merchants often provide more personalized customer service, as they may know their customers and their preferences better than larger, impersonal retailers.

In conclusion, in smaller communities, buyers often rely on local merchants due to the limited availability of options, the desire to support their community, and the benefits of personalized service.