You’re a marketer for a Moscow-based business. You’ve been selected to attend a trade fair over in Hong Kong. It’s important for the company as they’re thinking of setting up a branch there soon. What else do you think you should do while you’ll be staying in Hong Kong?

• I should see the local sights, enjoy the food and do some shopping.
• I should make new friends with my colleagues from abroad and learn from their experience.
• I should study the local regulations and do market research, with a focus on direct competitors

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Attending a trade fair in Hong Kong is an excellent opportunity for your Moscow-based business. In addition to participating in the fair, there are several important activities you should consider to maximize your trip. Here’s a detailed breakdown of what you can do:

1. Explore Local Sights

• Visit iconic landmarks such as Victoria Peak, the Big Buddha, and the Hong Kong skyline.
• Take a walk through local neighborhoods like Mong Kok or Tsim Sha Tsui to experience the culture.
• Consider joining a guided tour to learn more about the history and significance of the places you visit.

2. Enjoy the Local Cuisine

• Try traditional dishes such as dim sum, Peking duck, and local seafood.
• Visit street food markets for a taste of authentic flavors.
• Consider dining at restaurants recommended by locals or food bloggers for the best experience.

3. Network with Colleagues

• Engage with international colleagues at the trade fair to build relationships and share insights.
• Attend networking events or social gatherings associated with the fair.
• Exchange contact information for future collaboration and knowledge sharing.

4. Conduct Market Research

• Study the local market conditions and consumer behavior to understand potential challenges and opportunities.
• Identify and analyze direct competitors in the region to gauge their strategies and market positioning.
• Gather data on pricing, customer preferences, and distribution channels to inform your company’s approach.

5. Understand Local Regulations

• Research the legal requirements for setting up a business in Hong Kong, including permits and licenses.
• Consult with local experts or legal advisors to ensure compliance with regulations.
• Familiarize yourself with tax laws and labor regulations that could impact your business operations.

By balancing professional activities with cultural experiences, you will not only enhance your understanding of the market but also create lasting memories and connections that can benefit your company in the long run.